The Harry Potter films; Destiny’s Child before Beyoncé went all Diana Ross; Britney and Justin’s naïve romance; it’s a fact of life that, over time, all good things must come to an end. Upon first glance, this sentiment may seem a tad morbid, but rest assured that every ending inevitably marks the beginning of something new and exciting.
So as the beginning of my third year of college approaches, the time has come for me to resign my title as The CW Summer Intern and head back to the east coast. After two incredible months, my internship here in Burbank has come to an end.
Before coming to work at The CW, I thought that the average summer internship entailed shredding old files, filing new files, and memorizing the amount of cream and sugar to put in your boss’s latte. But, not being an average company, The CW has provided me with an internship experience far surpassing the norm.
Over the last eight weeks, the only downside of this internship has been that dinner conversation with my fellow working friends has gotten a little awkward. Now that we’re all full-time employees, after-hour meals serve as our primary venue for catching up. Invariably, the conversation steers to our respective internships and the “B” word is casually thrown around.
“My internship could not be more BORING,” says friend X.
“No, no,” friend Y chimes in. “There’s no way you’re as bored as I am. Yesterday, I counted sheets of paper for four hours.”
At this point in the conversation, I typically act like I’ve just discovered a fascinating tomato in my salad and wait patiently for a new topic to crop up.
“What about you, Eva?” Damn. They caught me. “What did you do at work today?”
“Oh,” I mumble, “nothing special really…just…went to a photo shoot…for THE VAMPIRE DIARIES.”
Their giddy shrieks are followed shortly thereafter by statements of supreme jealousy. While my friends are envious of the glamorous side of my CW internship – like the on-set access to THE VAMPIRE DIARIES and HART OF DIXIE photo shoots and free CW goodies – my favorite aspect of the entire experience has been a different kind of behind-the-scenes exposure.
The one-on-one time I’ve spent in meetings with various members of the marketing team has been invaluable. I am so grateful to everyone in the department who took the time to sit down with me and show me the ropes. These men and women, even during their busiest days, encouraged me to sit in on important meetings and ask questions. They’ve given me access to their research, asked my opinion of fall launch potential, and even entrusted me with projects of my own.
Moreover, I’ve developed a relationship with my supervisors beyond the standard office rapport; I consider each of them to be a mentor of mine. Of course, I admire the caliber of work that they produce. But beyond that, after learning about each of their personal career paths, I admire the ambition and work ethic that has enabled them to reach the positions they now hold.
Another opportunity that I’ve enjoyed during my time with The CW has been seeing the evolution of the fall launch from creative concepts to national campaigns. The CW creative team developed stunning promotional images for all three of The CW’s new scripted series coming this fall.
I showed you the RINGER images that were released for Comic-Con 2011 last weekend. Check out the newly released artwork for THE SECRET CIRCLE and HART OF DIXIE.
In a way, these images embody my time with The CW. I look at them and remember the various incarnations of coloring and taglines that had been considered, as well as the focus groups and department meetings that led to the final decisions. I look at them and see Rick, Eric, Caty and Lisa, Howard and the alligator, and my first-day-of-work jitters.
I take comfort in knowing that although I’ll miss The CW office, the memories and knowledge that I’ve garnered here will remain with me, as will these “Tales of The CW Summer Intern.”
- Eva Gurfein






.jpg)




















