- 2011 marks Ford Motor Company’s 17th year of support for Susan G. Komen for the Cure, dedicating more than $110 million to the breast cancer cause to date.
- Ford Warriors in Pink is helping kick off the 2011 season with a full episode integration on The CW’s “America’s Next Top Model.”
- 2011 Warriors in Pink apparel and accessories will be modeled by the women and men who inspired the program – breast cancer survivors and supporters
BURBANK, CA – April 6, 2011 – With the help of The CW’s AMERICA’S NEXT TOP MODEL, Ford Motor Company is kicking off its 17th year of working with Susan G. Komen for the Cure to help awareness and support the fight against breast cancer.
The Ford Warriors in Pink campaign recognizes the strength and courage it takes to face the challenges of fighting breast cancer 365 days a year, and The CW’s AMERICA’S NEXT TOP MODEL will be joining the campaign to help raise awareness in an episode airing Wednesday, April 6 (8:00-9:00p.m. ET/PT). The Ford Warriors and Pink and AMERICA’S NEXT TOP MODEL relationship will be integrated throughout the entire episode and will feature the 12 symbols of the Warrior, each of which is designed to represent the powerful and courageous fighters and supporters in the battle against breast cancer.
“Ford Warriors in Pink and AMERICA’S NEXT TOP MODEL share a common goal to empower women and encourage others to join us in the fight against breast cancer,” said Crystal Worthem, Brand Content and Alliance Manager for Ford Motor Company. “Through this partnership, we can spread the early detection message and help raise breast cancer awareness.”
One AMERICA’S NEXT TOP MODEL contestant will be chosen to appear in Ford’s national print campaign featuring the 2011 line of Ford Warriors in Pink apparel and accessories. Ford Warriors in Pink will also feature the women and men who inspired the program – breast cancer survivors and supporters – modeling the new apparel and accessories on www.fordcares.com.
The print campaigns encourage fans to support the cause and rally together in true Warriors fashion by logging on to www.fordcares.com and donning Ford Warriors in Pink gear. One hundred percent of net proceeds form the gear benefit Susan G. Komen for the Cure all year long.
“The CW and everyone involved with AMERICA’S NEXT TOP MODEL are proud to join forces with Ford Warriors in Pink and help do our part to raise breast cancer awareness among our core young female audience,” said Alison Tarrant, Executive Vice President, Integrated Sales & Marketing, The CW. “Not only does our partnership with Warriors in Pink allow us to spread a positive message about such an important cause, but it also gives us one of this cycle’s most exciting and dramatic episodes of ‘Top Model.’”
Ford limited edition Warriors in Pink apparel and accessories are created for women, men and children and feature important symbols signifying the message of hope, strength and unity in the commitment to the fight against breast cancer. Ford commitment runs well beyond raising funds. The company is committed to making a difference 365 days a year by encouraging women to become informed and visit their doctor, educating them that early detection saves lives.
For more information and to view the Ford Warriors in Pink line of apparel and accessories, please visit www.fordcares.com, or visit the Ford Warriors in Pink Facebook page at www.Facebook.com/FordWarriorsinPink, and on Twitter at www.Twitter.com/WarriorsinPink.
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About The CW
The CW Network was formed as a joint venture between Warner Bros. Entertainment and CBS Corporation in 2006. The CW is America’s fifth broadcast network and the only network targeting women 18-34. The CW offers a five-night, 10-hour primetime lineup of original programming that runs Monday through Friday; a one-hour weekday afternoon block; and a five-hour Saturday morning animation block that delivers a total of 20 hours of programming a week over six days. The network’s primetime schedule includes such popular series as “The Vampire Diaries,” “America’s Next Top Model,” “Gossip Girl,” “90210,” “One Tree Hill,” “Supernatural” and “Smallville,” as well as freshmen series “Hellcats” and “Nikita.”
About Ford Motor Company
Ford Motor Company, a global automotive industry leader based in Dearborn, Mich., manufactures or distributes automobiles across six continents. With about 164,000 employees and about 70 plants worldwide, the company’s automotive brands include Ford and Lincoln. The company provides financial services through Ford Motor Credit Company. For more information regarding Ford’s products, please visit www.ford.com.