In celebration of the new style section at cwtv.com, we’re inviting you to an exclusive private sale. Register today for the sale featuring the fashions seen on your favorite CW shows. Sales debut Tuesday, December 1 with jewelry featured on GOSSIP GIRL, and continues with amazing deals on hot brands as seen on GOSSIP GIRL, THE VAMPIRE DIARIES, 90210, and MELROSE PLACE. This is an invite-only sale, and new sales start every day. There are limited quantities, and the sale will only last for a limited time! Visit http://sale.seenon.com to register now.
FORD WARRIORS IN PINK MOVES INTO THE CW NETWORK’S 90210 TO REACH YOUNGER WARRIORS IN THE FIGHT AGAINST BREAST CANCER
Ford Warriors in Pink is partnering with The CW Network’s 90210 to drive breast cancer awareness by reminding viewers that breast cancer affects people in all zip codes. The partnership consists of several initiatives in the fight against breast cancer, including a special episode airing December 8 (8:00-9:00 p.m. ET/PT), a broadcast PSA and a series of national print ads.
By joining forces with the only network targeting women ages 18-34, Ford is reaching out to a younger audience with vital messages about breast cancer awareness and the importance of early detection. This campaign further solidifies Ford’s long standing, 15-year / more than $100 million commitment to Susan G. Komen for the Cure.
In the December 8 episode of 90210, Silver (series star Jessica Stroup) will become a Ford Warrior in Pink in memory of her mother Jackie Taylor (Ann Gillespie), who succumbed to breast cancer in the November 17th episode of The CW drama. She will be wearing an all-new black Ford Warriors in Pink t-shirt and asking her fellow classmates at West Beverly High to sponsor her in an upcoming Race for the Cure (5K) for breast cancer research, which she will run in her mother’s honor.
Stroup is also featured in a PSA that will air during the Ford Warriors in Pink episode, driving viewers to FordCares.com to find out how they can raise awareness and join in the fight against breast cancer. The PSA will be featured on FordCares.com and cwtv.com/warriorsinpink.
“This partnership helps broaden the reach for Ford Warriors in Pink by teaming up with a powerhouse network that targets a youthful audience,” said Connie Fontaine, Brand Content and Alliances manager for Ford Motor Company. “Joining forces with 90210 provides a creative way to extend the message and importance of early detection. The more people watch, the more we are able to increase awareness and raise funds though our Warriors in Pink program to help find a cure.”
“The CW is so incredibly proud to partner with Ford Warriors in Pink to help raise awareness and contribute to the fight against breast cancer through this integration with 90210,” said Alison Tarrant, Executive Vice President, Integrated Sales and Marketing, The CW. “This tremendously vital issue directly impacts our young female viewers and their families, and in working with Ford Warriors in Pink, we’ve been able to incorporate it seamlessly into the 90210 storyline in a very organic and powerful way.”
To help further aid in the fight, Ford and 90210 have developed a series of print ads featuring Jessica Stroup and on-air sister Jennie Garth. Both stars appear in the ads, which remind viewers that breast cancer affects people in all zip codes, and offer real-life ways to join the fight, including becoming informed and doing self-breast exams.
Both Stroup and Garth will model pieces from the Ford Warriors in Pink apparel collection in the print ads, which will appear in national publications including People, TV Guide, US Weekly and InStyle. The apparel collection is available for purchase on www.FordCares.com and each piece features important symbols signifying the message of hope, strength and unity in the commitment to the fight against breast cancer. Ford donates 100% of net proceeds to Susan G. Komen for the Cure 365 days a year.
Also, 90210 viewers will have the chance to win America’s most fuel efficient mid-size sedan, the 2010 Ford Fusion Hybrid starting November 17th running through December 15th. During the four-week promotion period, a unique Warriors in Pink 90210 television spot will reveal a “Warriorized” keyword. Viewers can visit cwtv.com/warriorsinpink and/or use their mobile phone to enter the keyword for entry into the sweepstakes for the chance to win.
“As a 15-year partner of Susan G. Komen for the Cure, we know that awareness leads to early detection and early detection saves lives,” said Fontaine. “Getting the word out to all ages is important because women of all ages need to sound the drum to begin the fight early in life.”
A long-standing partner of Susan G. Komen for the Cure, Ford has dedicated more than $100 million to the breast cancer cause and remains committed to innovative ways to drive breast cancer awareness. The company’s commitment runs well beyond raising funds – as a national series sponsor of the Susan G. Komen Race for the Cure, Ford is present at all 121 races nationwide. For more information please visit www.FordCares.com.
A week’s worth full episodes have been added to CWTV.com. See what’s new!
One Tree Hill You are a Runner and I am My Father’s Son 710
Nathan (James Lafferty) reaches the breaking point with Clay (Robert Buckley), causing a rift between Haley (Bethany Joy Galeotti) and Quinn (Shantel VanSanten).
Gossip Girl The Last Days of Disco Stick 310
Hoping to impress the elitist theater kids at NYU, Blair (Leighton Meester) sets her sights on landing a private concert with the hottest musical performer of the year, Lady Gaga.
90210 To Thine Own Self Be True 210
Although she is conflicted about whether or not she can forgive her mother for all the pain she has caused, Kelly (Jennie Garth) continues to support Silver (Jessica Stroup) as she deals with Jackie’s (guest star Ann Gillespie) declining health.
Melrose Place Cahuenga 109
Ella (Katie Cassidy) and Caleb (Victor Webster) are stunned when agency owner Amanda Woodward (Heather Locklear) walks into WPK and immediately fires half the staff, including Caleb.
America’s Next Top Model America’s Next Top Model Is… 1312
It all boils down to the moment when Tyra reveals who will become America’s Next Top Model.
America’s Next Top Model Cycle 13 Revisited 1313
Never before seen footage of the 5’7” and under models of cycle 13 of America’s Next Top Model.
The Vampire Diaries The Turning Point 109After reading the journal left by one of the Gilbert ancestors, Jeremy (Steven R. McQueen) is inspired to return to his hobby of sketching fantasy creatures, a talent he had abandoned when his parents died.
Supernatural Abandon All Hope 510
Sam (Jared Padalecki), Dean (Jensen Ackles) and Castiel (Misha Collins) track down the Colt and head off to find Lucifer (guest star Mark Pelligreno) to send him back to Hell.
Smallville Pandora 910
Tess (Cassidy Freeman) kidnaps Lois (Erica Durance) to find out where Lois went after she disappeared for weeks.
CELEBRATE THE HOLIDAY SEASON WITH THE CW AND “THE VAMPIRE DIARIES” WEEK-LONG MARATHON, BEGINNING MONDAY, DEC. 14
The CW to Rebroadcast All 10 Episodes of Freshman Hit “The Vampire Diaries,” Airing Two Episodes Each Night (8:00-10:00p.m. ET/PT) From Monday, Dec. 14 Through Friday, Dec. 18
The CW Network today announced plans for a special Vampire Diaries Marathon starting on Monday, December 14. This week-long event offers fans the opportunity to relive The Vampire Diaries saga from the very beginning and allows the uninitiated the chance to get into one of TV’s breakout hits.
Airing two episodes each night from Monday, Dec. 14 through Friday, Dec. 18 (8:00-10:00p.m. ET/PT) beginning with the season premiere episode, The CW will rebroadcast every episode of its smash hit The Vampire Diaries in consecutive order across its entire primetime schedule that week. After just 10 episodes, The Vampire Diaries has become The CW’s most-watched and highest-rated series among adults 18-34 this season.
Based on the best-selling series of books by L. J. Smith, The Vampire Diaries is the story of two vampire brothers obsessed with the same beautiful girl, and battling to control the fate of an entire town. Beautiful high school student Elena Gilbert (Nina Dobrev, “DeGrassi: The Next Generation”) has no way of knowing that the handsome and mysterious new boy in school, Stefan Salvatore (Paul Wesley, “Mad Men”), is a centuries-old vampire. While Stefan struggles to live peacefully among humans, his older brother Damon (Ian Somerhalder, “Lost”) is the embodiment of vampire violence and brutality. Now these two vampire brothers – one good, one evil – are at war for Elena’s soul and for the souls of her friends, family and all the residents of the small town of Mystic Falls.
The Vampire Diaries is from Alloy Entertainment and Bonanza Productions Inc in association with Warner Bros. Television and CBS Television Studios with executive producers Kevin Williamson (“Scream,” “Dawson’s Creek”), Julie Plec (“Kyle XY,” “Wasteland”), Leslie Morgenstein (“Gossip Girl,” “Private”) and Bob Levy (“Gossip Girl,” “Privileged”).
Wednesday, November 25 8/7c, tune in to a special movie event. Set in 1978 and inspired by real-life events in the Shue family, Gracie is the story of a 16 year-old girl who, after a family tragedy changed her life, fought for and won the right for girls everywhere to play competitive team soccer. Directed by Davis Guggenheim.
A week’s worth full episodes have been added to CWTV.com. See what’s new!
One Tree Hill Now You Lift Your Eyes to the Sun 709
Haley (Bethany Joy Galeotti) returns to the stage and Brooke (Sophia Bush) receives life-changing news.
Then catch an all new episode Monday 8/7c.
Gossip Girl They Shoot Humphreys, Don’t They? 309
Not satisfied with just being Queen of Constance Billard, Jenny (Taylor Momsen) sets her sights on becoming the Queen of all the Upper East Side by landing the hottest escort for Cotillion.
Then catch an all new episode Monday 9/8c.
90210 A Trip To The Moon 209
With the help of Teddy (guest star Trevor Donovan), Jackie (guest star Ann Gillespie) surprises Silver (Jessica Stroup) with a half-birthday celebration that takes her back to her childhood birthday parties.
Melrose Place Ocean 108
After learning Auggie’s (Colin Egglesfield) blood was on Sydney’s (Laura Leighton) murder weapon, the police search his apartment and demand the other residents tell them where he went.
America’s Next Top Model Hawaiian Hip Hop 1311
The final four girls learn some hip hop hula moves before channeling Pele, the Hawaiian goddess of volcanoes, during this week’s photo shoot.
Then catch an all new episode Wednesday 8/7c.
The Vampire Diaries History Repeating 108
Jeremy (Steven R. McQueen) gets a break from the mysterious new history teacher, Alaric Saltzman (guest star Matt Davis, “Legally Blonde”) and introduces Alaric to Jenna (Sara Canning).
Then catch an all new episode Thursday 8/7c.
Supernatural The Real Ghostbusters 509
Super fan Becky (guest star Emily Perkins) uses Chuck’s (guest star Chuck Benedict) phone to trick Sam (Jared Padalecki) and Dean (Jensen Ackles) into attending a Supernatural fan convention, complete with fans dressed up as Sam and Dean.
Then catch an all new episode next Thursday 9/8c.
Smallville Kandor 909
Superhero twins Zan (guest star David Gallagher) and Jayna (guest star Allison Scagliotti) show up in Metropolis to help The Blur fight crime but end up botching several rescues, landing Clark (Tom Welling) in hot water with the District Attorney’s office.
Then catch an all new episode Friday 8/7c.
The CW and SCJ have updated the “Green” promotion with a new slogan and fresh look. Go Green Pass it On! http://www.cwtv.com/gogreen features new videos, a wealth of tips on ways to go green as well as a blog from various cast/crew from shows across the CW Network! Visitors to www.cwtv.com/gogreen will also have the chance to play the Green Match Game as well as the chance to embed the re-designed widget with new video.
The CW has been making news. Catch up on some recent press about the network.
In an interview with the LA Times, showrunner Kevin Williamson talks about the future of THE VAMPIRE DIARIES and what’s in store for the people (and vampires) of Mystic Falls. Read more now.
President of Entertainment Dawn Ostroff recently spoke to E! Online about where the network is headed. See what she had to say.
TV Week’s take on the network noted that The CW has found its identity and silenced questions about its viability. Read more.
NEW DRAMA “LIFE UNEXPECTED” PREMIERES JANUARY 18, 2010 JOINING HIT SERIES “ONE TREE HILL” AND “GOSSIP GIRL” IN MONDAY NIGHT ROTATION
The CW Network announced today it will air all-original episodes of three series – GOSSIP GIRL, ONE TREE HILL and the new drama LIFE UNEXPECTED – on Monday nights from mid-January through May 2010. The three series will air in a revolving schedule as follows:
The network’s new drama series, LIFE UNEXPECTED, will premiere Monday, January 18 (9:00-10:00 p.m. ET), following the return of original episodes of ONE TREE HILL that night in the 8:00-9:00 p.m. timeslot.
On March 8, LIFE UNEXPECTED will move to the 8:00-9:00 p.m. timeslot, followed by the return of original episodes of the pop-culture sensation GOSSIP GIRL from 9:00-10:00 p.m. ET. On April 19, after LIFE UNEXPECTED has completed its initial 13-episode run, the Monday-night schedule will finish the broadcast season with ONE TREE HILL at 8:00 p.m. and GOSSIP GIRL at 9:00 p.m.
LIFE UNEXPECTED is the story of 15-year-old Lux (Britt Robertson, “Swingtown”), who, after spending her life bouncing from one foster family to another, has decided it’s time to become an emancipated minor. Her journey through the legal maze leads Lux to her biological parents, Nate “Baze” Bazile (Kristoffer Polaha, “Mad Men”) and Cate Cassidy (Shiri Appleby, “E.R.”). When a judge unexpectedly grants temporary joint custody to Baze and Cate, they agree to make a belated attempt to give Lux the family she deserves. LIFE UNEXPECTED is produced by Mojo Films in association with CBS Television Studios and Warner Bros. Television with executive producers Liz Tigelaar (“Brothers and Sisters,” “What About Brian”), Janet Leahy (“Boston Legal,” “Gilmore Girls”) and Gary Fleder (“October Road”).
ONE TREE HILL was created by Mark Schwahn and is executive produced by Schwahn, Joe Davola, Greg Prange, Mike Tollin and Brian Robbins. ONE TREE HILL is a Mastermind Laboratories and Tollin/Robbins Production in association with Warner Bros. Television.
Filmed in New York and based on the popular series of young-adult novels by Cecily von Ziegesar, GOSSIP GIRL is from College Hill Pictures and Alloy Entertainment in association with Warner Bros. Television and CBS Television Studios with executive producers Josh Schwartz (“Chuck,” “The O.C.”), Stephanie Savage (“The O.C.”), Bob Levy (“The Vampire Diaries”), Leslie Morgenstein (“The Vampire Diaries”), John Stephens (“Gilmore Girls,” “The O.C.”) and co-executive producer Joshua Safran.
The Monday midseason rotation will be as follows:
The CW and Ford Warriors in Pink present: “Put a Hybrid In Your Zip Code” Sweepstakes http://www.cwtv.com/warriorsinpink. The 90210-based promotion launched on November 10, promoting the official start of the sweepstakes on November 17. Ford and CW have joined forces to promote Breast Cancer awareness through a compelling PSA that is featured on the promotion’s landing page. In addition to that, visitors to the site can enter for a chance to win a 2010 Ford Fusion Hybrid. Additional elements include a photo gallery and useful information on how visitors can help support Breast Cancer research by purchasing products from the Warriors in Pink fashion line. 100% of the proceeds go to support Breast Cancer Awareness.
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