The CW: TV To Talk About

Join WB Insider Rewards Now and Get a Chance to Win an Authentic Supernatural Hex Bag!

Just in time for the debut of SUPERNATURAL Season 5, Warner Bros. launches the Supernatural Sweepstakes on Monday, August 31st. This exciting sweepstakes is available for anyone who joins the exclusive WB Insider Rewards community at www.wbinsiderrewards.com.

The Grand Prize winner will receive these terrific prizes:
- Authentic Hex Bag Prop from Supernatural
- Sony Playstation®3 with built-in Blu-ray™ Player
- Blu-ray Discs of Supernatural Seasons 3 & 4*
- 4 VIP Tickets for the Warner Bros. Studio Tour

The hex bag prop was designed by the SUPERNATURAL Prop Master and is one of the three created for the Season 5 premiere, Sympathy for the Devil, which airs on September 10th.  Winchester brothers’ epic journey continues as Sam (Jared Padelecki) and Dean (Jensen Ackles) carry on their life’s mission to protect mankind from dark spirits and to guard their own immortal souls.

Last season, Sam and Dean used hex bags to hide from witches, demons, evil spirits and even angels. To learn more about the power of hex bags, get Supernatural: The Complete Fourth Season, available for purchase on Blu-ray™ and DVD on September 1st.

To enter the Supernatural Sweepstakes, participants must join the WB Insiders Rewards program. Members earn credits by watching clips and playing online games and then spend those rewards on free digital downloads like MP3s, mobile wallpapers, video clips and more. Members also can get exclusive sneak peeks, discounts on select merchandise at www.wbshop.com, free movie tickets, and the latest news about their favorite WB shows.

Additional prizes for winners of the WB Insider Rewards Supernatural Prop Sweepstakes are:
First Prize Winner (1)
- $500 shopping spree at www.wbshop.com.
Second Prize Winner (1)
- Supernatural Seasons 3 & 4 on Blu-ray*
Third Prize Winners (5)
- Prize package that includes the SUPERNATURAL Pendant, Harvelle’s Roadhouse T-Shirt, Taillights Mug, Sam & Dean Travel Mug, MiniBusts of the Scarecrow, Dean Winchester Wendigo, and Devil’s Trap John Winchester
Fourth Prize Winner (1)
- 4 V.I.P Tickets for the WB Studio Tour
Fifth Prize Winners (10)
- $20.00 coupons for merchandise on www.wbshop.com.

By offering loyal WB Insiders a chance to win these great prizes, the Supernatural Sweepstakes celebrates fans of this successful television series, which has been nominated for three Emmy® Awards and three Teen Choice Awards in its four seasons on the air. It’s Warner Bros. way of saying thanks for joining the WB Insiders at www.wbinsiderrewards.com.

*or DVD of Seasons 1 – 4
**Playstation®3 is a registered trademark of Sony Corporation, and Sony Corporation is not affiliated with this promotion

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Sesame Street Receives Lifetime Achievement Award
 For 40 Years of Educational Television

New York – August 30th, 2009 – The National Academy of Television Arts & Sciences (NATAS) today announced the winners of the 36th Annual Daytime Entertainment Emmy Awards televised live on The CW Television Network from the historic Orpheum Theatre in Los Angeles, CA.  The show was a unique partnership between Associated Television International (ATI), NATAS and MGM Worldwide Television, which is handling distribution of the telecast.

The telecast was hosted by television and music star Vanessa Williams and included several musical numbers, a special tribute to “Guiding Light” for its many years of daytime drama programming and the presentation of the “Lifetime Achievement Emmy® Award to “Sesame Street.”  The award proclaimed: “On the occasion of Sesame Street’s 40th anniversary, the National Academy of Television Arts & Sciences proudly honors the acclaimed series as a pioneer of the contemporary standard, and presents this Lifetime Achievement Award in recognition of its place as the most highly regarded and most watched educational television show for children around the world.”

Other featured presenters included, Tyra Banks (”The Tyra Banks Show”), Jennie Garth (”90210″), Bindi Irwin (”Bindi the Jungle Girl”), Lori Loughlin (”Melrose Place”), Gilles Marini (Dancing with the Stars), Kyle Massey (”That’s So Raven”), Chris Massey (”Zoey 101″), Dr. Phil McGraw (”Dr. Phil”), Sandra Oh (”Grey’s Anatomy”), Rachael Ray (”The Rachael Ray Show”), Dr. Travis Stork (”The Doctors”) and Alex Trebek (”Jeopardy!”),  along with many of the stars from “All My Children,” “As the World Turns,” “The Bold and the Beautiful,” “Days of Our Lives,” “General Hospital,” “Guiding Light,” “One Life to Live,” and “The Young and the Restless.”

The Daytime Entertainment Emmy® Awards recognize outstanding achievement in all fields of daytime television production and are presented to individuals and programs broadcast from 2:00 a.m.-6:00 p.m. during the 2008 calendar year.
The 36th Annual Daytime Emmy® Awards is a presentation of the National Academy of Television Arts & Sciences in cooperation with the Academy of Television Arts and Sciences.

American Airlines is the official airline of the Daytime Entertainment Emmy® Awards, Kmart is the official retail sponsor and The Standard, Downtown LA, is the official hotel.

All balloting for the 36th Annual Daytime Entertainment Emmy® Awards was tabulated by the independent certified public accounting firm of Deloitte & Touche LLP.

A complete list of winners follows in addition to a chart showing the combined networks awarded recognition at both the Daytime Entertainment and the Daytime Entertainment Creative Arts Emmy® Awards:

About The National Academy of Television Arts & Sciences

The National Academy of Television Arts & Sciences (NATAS) is a professional service organization dedicated to the advancement of the arts and sciences of television and the promotion of creative leadership for artistic, educational and technical achievements within the television industry. It recognizes excellence in television with the coveted Emmy® Award for News & Documentary, Sports, Daytime Entertainment, Daytime Creative Arts & Entertainment, Public & Community Service, Technology & Engineering, and Business & Financial Reporting.  Regional Emmy® Awards are given in 19 regions across the United States. NATAS also presents the National Academy of Television Arts and Sciences Global Media Awards™ which recognizes excellence in the world-wide intersection of digital entertainment and technology. Emmy® Awards given out for primetime programming are presented by our sister organization, the Academy of Television Arts & Sciences (ATAS). Beyond awards, NATAS has extensive educational programs including National Student Television and its Student Award for Excellence for outstanding journalistic work by high school students, as well as scholarships, publications, and major activities for both industry professionals and the viewing public.  For more information, please visit the website at www.emmyonline.tv

###

For More Information:

Paul Pillitteri, Director Communications, NATAS
212-586-8424
ppillitteri@emmyonline.tv

36th ANNUAL DAYTIME EMMY AWARDS
MULTIPLE WINNERS

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Ashley

Bianca

Brittany

Courtney

Erin

Jennifer

Kara

Laura

Lisa

Lulu

Nicole

Rachel

Rae

Sundai

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Anna Sui’s latest collection, inspired by Gossip Girl, only at Target.

September 10 – 12, 2009
11am – 8pm
54 Crosby @ Spring
New York

Target.com/annasui

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Visit MelrosePlaceApts.com and meet Mickey Richards, L.A.’s most successful real estate broker. Let Mickey take you on a tour of a hot property at 4616 Melrose Place. Take a 360 degree tour of the apartment, and even fill out an application to move in. Watch a video from Mickey and a new video from his favorite restaurant, Coal, as well as a video from WPK, the hottest agency in Hollywood.

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In conjunction with the launch of the highly anticipated new series THE VAMPIRE DIARIES, The CW Network, Alloy Media + Marketing and the American Red Cross are joining forces for blood drives at more than 230 high schools and college campuses across the nation.

The “Starve a Vampire. Donate Blood.” initiative, which starts today and runs for five weeks, encourages students to donate blood through the American Red Cross and help save a life. The CW’s THE VAMPIRE DIARIES premieres on Thursday, Sept. 10 (8:00-9:00p.m. ET/PT).

With specially branded THE VAMPIRE DIARIES material, the blood drive initiative will be promoted in high schools and on college campuses through Alloy Media + Marketing’s nationwide media network, including high school display media and college newspapers. Brand ambassadors will also distribute flyers and other materials encouraging students to register in advance to participate in the blood drives.

During the blood drives, each location will feature themed THE VAMPIRE DIARIES refreshment areas where students can refuel with special snacks. Exclusive THE VAMPIRE DIARIES footage will be featured on TV monitors. Everyone who participates in the blood drives will walk away with special promotional items, including customized t-shirts.

The stars of The CW’s new series THE VAMPIRE DIARIES will make a special visit to the blood drive at Georgia Tech on August 26 to encourage students to donate blood.

In addition, The CW and the American Red Cross will produce a public service announcement, promoting the need for blood donations that will feature the cast of THE VAMPIRE DIARIES. The PSA will air on Alloy Media + Marketing’s proprietary media platforms, including the Teen.com TV (www.teen.com) video network and the school-based news program, Channel One News.

“In teaming up with the American Red Cross and Alloy, we’ve created a national campaign for our new show THE VAMPIRE DIARIES that is creative, imaginative and at the same time, has the ability to save lives,” said Rick Haskins, EVP, Marketing and Brand Strategy, The CW. “Through these blood drives, we’ll be able to connect with students across the country promoting both a wonderful new show and an important cause.”

“The American Red Cross is excited to partner with The CW and Alloy Media + Marketing to promote the network’s new show, THE VAMPIRE DIARIES,” said Stephanie Millian, spokesperson for the American Red Cross. “This is a great opportunity to engage the younger members of our communities in blood donation activities at participating high school and college campuses across the country.”

“This is an exciting initiative that raises awareness for an important issue with a unique and entertaining message that will resonate with young people,” commented Matthew Diamond, Chairman and CEO, Alloy Media + Marketing. “We are thrilled to bring The CW and the American Red Cross into Alloy’s network of high schools and college campuses as the school year begins, and look forward to the positive impact this program will have on a large audience of students.”

About the American Red Cross:

The American Red Cross shelters, feeds and provides emotional support to victims of disasters; supplies nearly half of the nation’s blood; teaches lifesaving skills; provides international humanitarian aid; and supports military members and their families. The Red Cross is a charitable organization — not a government agency — and depends on volunteers and the generosity of the American public to perform its mission. For more information, please visit www.redcross.org or join our blog at http://blog.redcross.org.

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Watch A Darker Truth, the online series inspired by the Vampire Diaries. Follow Jason as he hunts for his sister’s killer.

Episode One

Check back soon for more episodes!

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Kristin Alderson (One Life to Live)
Daytime Emmy Nominee Bradford Anderson (General Hospital)
Daytime Emmy Nominee Tyra Banks (The Tyra Banks Show)
Brandon Buddy (One Life to Live)
Patrick Duffy (The Bold and the Beautiful)
Melissa Claire Egan (All My Children)
Colin Eggelsfield (Melrose Place)
Jenny Garth (90210)
Daytime Emmy Nominee Anthony Geary (General Hospital)
Daytime Emmy Nominee Van Hansis (As the World Turns)
Elizabeth Hendrickson (The Young and the Restless)
Daytime Emmy Nominee Bindi Irwin (Bindi the Jungle Girl )
Jay Kenneth Johnson (Days of Our Lives)
Katherine Kelly Lang (The Bold and the Beautiful)
Lori Loughlin (Melrose Place)
Susan Lucci (All My Children)
Gilles Marini (Dancing with the Stars, Brothers & Sisters)
Kyle Massey (That’s So Raven), Chris Massey (Zoey 101)
Cameron Mathison (All My Children)
Daytime Emmy Nominee Dr. Phil McGraw (Dr. Phil)
Robin McGraw Billy Miller (The Young and the Restless)
Ronn Moss (The Bold & the Beautiful)
Robert Newman (Days of Our Lives)
Sandra Oh (Grey’s Anatomy)
Daytime Emmy Nominee Rachael Ray (The Rachael Ray Show)
James Scott (Days of Our Lives)
Jake Silbermann (As The World Turns)
Daytime Emmy Nominee Kirsten Storms (General Hospital)
Dr. Travis Stork (The Doctors)
Daytime Emmy Nominee Alex Trebek (Jeopardy!)
Betty White
Montel Williams
and Kim Zimmer (Guiding Light)

have been confirmed as presenters for the 36th Annual Daytime Entertainment Emmy  Awards, it was announced today by David McKenzie, executive producer of the telecast.

The ceremony will take place on Sunday, August 30 at the historic Orpheum Theatre in Los Angeles and will broadcast live on the CW at (8:00-10:00 PM ET Live/PT tape delayed) with a Red Carpet pre-show starting at 7:00 PM. Vanessa Williams will host.

The Daytime Entertainment Emmy Awards recognize the outstanding achievement in all fields of daytime television production and are presented to individuals and programs broadcast from 2:00 a.m.- 6:00 p.m. during the 2008 calendar year.  The 36th Annual Daytime Emmy Awards is a presentation of the National Academy of Television Arts & Sciences in cooperation with the Academy of Television Arts & Sciences.

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Daytime Emmy Awards To Be Telecast August 30th, 2009
On The CW Television Network at 8:00 p.m. (ET)
from The Historic Orpheum Theatre in Los Angeles
Sesame Street to Receive Lifetime Achievement Award for 40 Years of Educational Television 

The National Academy of Television Arts & Sciences (NATAS) today announced the broadcast of the 36th Annual Daytime Entertainment Emmy® Awards on The CW Television Network on Sunday, August 30th, 2009 from the historic Orpheum Theatre in Los Angeles, CA. The show is a unique partnership between Associated Television International (ATI), NATAS and MGM Worldwide Television, which is handling worldwide distribution of the telecast.

“The Daytime Emmy® Awards are one of the cornerstones of our business,” said Frank Radice, President & Chief Marketing Officer, NATAS. “There wouldn’t be a television awards season without them. From the extravagant red carpet to the great entertainment, the viewer will experience the show through new approaches which will make this year’s show more robust and relevant than ever before.”

ATI President and Emmy® award winning producer David McKenzie with Al Schwartz and Jim Romanovich, will executive produce the show.

“We are thrilled to be working with NATAS, MGM and the CW on this year’s special presentation,” stated Jim Romanovich, ATI’s President of Worldwide Media and Entertainment. “As the producers of many successful event specials,
including The World Magic Awards, and as fans of the daytime genre, it is our quest to make this a fast paced, fun-filled entertainment special that celebrates the best of daytime.”

“We’re pleased to have this prestigious franchise on our network,” said Dawn Ostroff, President, Entertainment, The CW. “It is not only a terrifically entertaining show with a core female following similar to our own, but will also give us a promotional platform as we launch our Fall 2009 schedule.”

Jim Packer, Co-President of MGM Worldwide Television, stated: “MGM is always looking at creative ways to work with our partners in bringing compelling product to the marketplace and this is clear example of executing that strategy.”
Through the use of innovative programming from social networking sites, audiences will be availed of unprecedented interactivity between the program and audience. Westwood One Radio, the official radio partner of the event will also be offering a wide range of exciting participatory contests for their listeners.

Nominations will be released on May 14th, 2009, some of which will be announced on NBC’s Today with Kathy Lee Gifford and Hoda Kotb (10am ET). The complete list will be available that evening at a nominating event at the Hearst Tower, in Manhattan, home of the official print partner of the Daytime Emmy Awards, Good Housekeeping Magazine.
A multi page insert dedicated to The Daytime Emmy® Awards and the Nominees will appear in the September issue of Good Housekeeping.

In addition to honoring the best in Daytime Entertainment Drama Series, Talk & Morning Shows, Variety, Cooking, Animation, and Courtroom Drama, this year’s Lifetime Achievement Award will be awarded to Sesame Street for its
40 years of educating and entertaining our children, their children and most of us!

The Daytime Entertainment Emmy® Awards recognize outstanding achievement in all fields of daytime television production and are presented to individuals and programs broadcast from 2:00 a.m.-6:00 p.m. during the 2008 calendar year.

The 36th Annual Daytime Emmy® Awards is a presentation of the National Academy of Television Arts & Sciences in cooperation with the Academy of Television Arts and Sciences.

All balloting for the 36th Annual Daytime Entertainment Emmy® Awards will be compiled by the independent accounting firm of Deloitte & Touche LLP. American Airlines is the official airline of the Daytime Entertainment Emmy® Awards.
You can follow the 36th Daytime Entertainment Emmy® Awards on our Twitter page at: www.twitter.com/theemmys

About The National Academy of Television Arts & Sciences
The National Academy of Television Arts & Sciences (NATAS) is a professional service organization dedicated to the advancement of the arts and sciences of television and the promotion of creative leadership for artistic, educational and technical achievements within the television industry. It recognizes excellence in television with the coveted Emmy® Award for News & Documentary, Sports, Daytime Entertainment, Daytime Creative Arts & Entertainment, Public & Community Service, Technology & Engineering, and Business & Financial Reporting. Regional Emmy® Awards are given in 19 regions across the United States. NATAS also presents the National Academy of Television Arts and Sciences Global Media Awards™ which recognizes excellence in the world-wide intersection of digital entertainment and technology. Beyond awards, NATAS has extensive educational programs including National Student Television and its Student Award for Excellence for outstanding journalistic work by high school students, as well as scholarships, publications, and major activities for both industry professionals and the viewing public. For more information, please visit the website at http://www.emmyonline.tv/

About Associated Television International
Associated Television International has been successfully producing television series specials and feature films for over three decades. ATI’s program have aired on all US broadcast networks and the major cable channels. For the last two years, ATI garnered critical acclaim and ratings success producing “The World Magic Awards.” Current series in production include, “Real Heroes Among Us,” “Masters of Illusion,” “World’s Funniest Moments,” Real Vice Cops Uncut,” and “Laura McKenzie’s Traveler.” Among the many honors presented to ATI are an Emmy nomination for “Who’s Who of World Giving,” and an Emmy Award for “America’s Invisible Children.” http://www.associatedtelevision.com/

About Metro-Goldwyn-Mayer Inc.
Metro-Goldwyn-Mayer Inc., through its operating subsidiaries, is actively engaged in the worldwide production and distribution of motion pictures, television programming, home video, interactive media, music and licensed merchandise. The company owns the world’s largest library of modern films, comprising around 4,100 titles. Operating units include Metro-Goldwyn-Mayer Studios Inc., Metro-Goldwyn-Mayer Pictures Inc., United Artists Films Inc., Ventanazul, MGM Television Entertainment Inc., MGM Networks Inc., MGM Domestic Networks LLC, MGM Distribution Co, MGM International Television Distribution In, Metro-Goldwyn-Mayer Home Entertainment LLC, MGM ON STAGE, MGM Music, MGM Worldwide Digital Media, MGM Consumer Products and MGM Interactive. In addition, MGM has ownership interests in international TV channels reaching nearly 120 countries. MGM ownership is as follows: Providence Equity Partners (29%), TPG (21%), Sony Corporation of America (20%), Comcast (20%), DLJ Merchant Banking Partners (7%) and Quadrangle Group (3%). For more information, visit http://www.mgm.com/.

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The CW will usher in the biggest night on television with a live pre-show hosted by  Lara Spencer, anchor, “The Insider” and Kevin Frazier, weekend anchor and correspondent, “Entertainment Tonight” on Sunday, Aug. 30 (7:00-8:00 PM ET live/PT tape-delayed) on the CW. The pre-show will be the first hour of 3-hour telecast that will open the star-studded evening with Vanessa Williams hosting the 36th ANNUAL DAYTIME ENTERTAINMENT EMMY® AWARDS airing live (8:00-11:00 PM ET live/PT tape-delayed) on the CW.

The pre-show places Spencer and Frazier in the middle of the Daytime Emmy red carpet madness for exclusive interviews with nominees, presenters and special guests. Spencer and Frazier will mingle with the stars, breaking all the news on the event’s biggest names, stories and fashion.

The Daytime Emmy’s live pre-show will be executive produced by David McKenzie.  Cindy Clark serves as co-executive producer and Chris Donovan will direct.

Lara Spencer is anchor of “The Insider,” the second-highest-rated syndicated entertainment newsmagazine, after only sister show “Entertainment Tonight.” Spencer has been an anchor of “The Insider” since its inception in fall 2004, when it premiered with the highest-rated debut of any newsmagazine in syndication since 1996.

This year, Kevin Frazier begins his sixth season as weekend anchor and correspondent of “Entertainment Tonight,” the #1 entertainment newsmagazine in the world. Since 2004, Frazier has interviewed some of Hollywood’s hottest stars and covered some of the industry’s biggest events

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